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> Home > Finding a Quality Paint > Benefits of High Quality Paint > Easier to Apply
Fewer brush marks
Paint flows more easily
Less spattering
Less "sagging" (a nasty line of joined-up paint drops that builds when you inadvertently apply too much to the surface)

Because high quality paint is made with better performing ingredients, and often including the latest water-based acrylic polymer technology, it is far easier to handle when applying. Meaning that the paint flows easily and smoothly when applied, you are much less likely to end up with any visible brush marks, you'll have fewer unwanted drips, or "sagging" as it's referred to in the trade. The resulting finish will look much sleeker and smoother. Also, high quality paint doesn't spatter, which if you're painting the ceiling is of course a great advantage. this leaves the dried end result looking excellent.
 

Ordinary paint

Top quality paint

 
 
Where great application is really important: Drips are a common problem for gloss paint of all sheens, which is often used for wooden surfaces, such as doors or window frames, so it's definitely worth paying a little more for these jobs. Getting an even finish with no streaks is again key when it comes to doing larger, prominent surfaces – such as walls and ceilings.
   
What is the benefit of good application? For many of us, standing back and admiring our handiwork only to spot drips running down the hinge of a door is extremely frustrating. Not to mention the irritation if you fail to spot the drip before it dries. Good application means the paint will apply easily, with less mess and the finish will look aesthetically satisfying, like a professional job.

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